Customer loyalty cards--possibly revisited
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Customer loyalty cards--possibly revisited Marilyn 08-13-2008
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Posted by Marilyn on August 13, 2008, 11:10 pm


I have just pulled out the cards I have to see what they offer. I
realized that I have not been to a quilt shop that I have a card for
since 2005 or the last time I had it punched was then. It is possible
I had put it away for awhile while watching my budget and didn't have
the funds to purchase fabric at the time. Anyways, I am looking at
creating a card for my customers and since I live quite a distance
away from other shops to see what they are currently offering, I'm
wondering a couple of things for those of you who have recently picked
up a new loyalty (discount) card.

1. How much do you have to spend before you get the discount?
2. What percent is the discount once the card is filled? For
example, if you have to spend $250 before redeeming the card and you
get a $20 discount, that would be an 8% discount. (=20/250*100)
3. Are class fees allowed towards filling the card?
4. Some cards say you have to visit so many times before getting the
discount versus how much you spend. If your card is one of these, how
many times do you need to go to get the discount?
5. What are the exclusions listed on your cards?


I haven't seen this before on any card but thought I would throw this
out there. What are you thoughts on the following: You are signed up
to take a class that cost $15. You will probably need $50-75 worth of
material to complete the class. The store offers you 10% off the
materials. IF the class fees are not applicable towards the discount
reward, do you think the materials should be applicable even though
you are already getting 10% off?

Any additional thoughts for loyalty cards would be great.

Thanks for your help and information.

Posted by Polly Esther on August 14, 2008, 12:29 am


The only card I have, Marilyn, is a very simple one. It's fifty miles away
and I don't get there much. Well, maybe more since we can 'get there from
here'. Katrina took away the bridge but finally it's up and welcome.
Anyhow, that card gives a 10% discount.
It's not a monumental saving and not limited or high-level complicated.
Just tells me that they would like for me to come back. We wish you great
success. Polly

>I have just pulled out the cards I have to see what they offer. I
> realized that I have not been to a quilt shop that I have a card for
> since 2005 or the last time I had it punched was then. It is possible
> I had put it away for awhile while watching my budget and didn't have
> the funds to purchase fabric at the time. Anyways, I am looking at
> creating a card for my customers and since I live quite a distance
> away from other shops to see what they are currently offering, I'm
> wondering a couple of things for those of you who have recently picked
> up a new loyalty (discount) card.
>
> 1. How much do you have to spend before you get the discount?
> 2. What percent is the discount once the card is filled? For
> example, if you have to spend $250 before redeeming the card and you
> get a $20 discount, that would be an 8% discount. (=20/250*100)
> 3. Are class fees allowed towards filling the card?
> 4. Some cards say you have to visit so many times before getting the
> discount versus how much you spend. If your card is one of these, how
> many times do you need to go to get the discount?
> 5. What are the exclusions listed on your cards?
>
>
> I haven't seen this before on any card but thought I would throw this
> out there. What are you thoughts on the following: You are signed up
> to take a class that cost $15. You will probably need $50-75 worth of
> material to complete the class. The store offers you 10% off the
> materials. IF the class fees are not applicable towards the discount
> reward, do you think the materials should be applicable even though
> you are already getting 10% off?
>
> Any additional thoughts for loyalty cards would be great.
>
> Thanks for your help and information.



Posted by Roberta on August 14, 2008, 6:15 am


One LQS simply gives a 10% discount on fabric and supplies to members
of needlework groups that register with the store, i.e. the list of
all members' names and addresses is in a file under the cash register,
and a customer has to know to ask for the discount. I have never heard
that they do anything underhanded with this list, or even use the
addresses for their own advertising. This LQS BTW also runs a small
lending library of quilt books. Pay a very small (about $1.50)
non-refundable deposit and keep the book 2 weeks.

The other LQS issues a little card that gets stamped once for every 25
euros (probably about $37) spent, excluding magazines and sale items.
With 6 stamps, you get a free half-meter of fabric. So not much of a
discount! Class fees not allowed AFAIK, probably because most of the
fee would go to the teacher. But the materials would be included in
the "stamp" amount.

Neither of these are enough incentive to get me to shop exclusively at
these stores. I buy fabric wherever I see it.
Roberta in D

On Wed, 13 Aug 2008 20:10:47 -0700 (PDT), Marilyn

>I have just pulled out the cards I have to see what they offer. I
>realized that I have not been to a quilt shop that I have a card for
>since 2005 or the last time I had it punched was then. It is possible
>I had put it away for awhile while watching my budget and didn't have
>the funds to purchase fabric at the time. Anyways, I am looking at
>creating a card for my customers and since I live quite a distance
>away from other shops to see what they are currently offering, I'm
>wondering a couple of things for those of you who have recently picked
>up a new loyalty (discount) card.
>
>1. How much do you have to spend before you get the discount?
>2. What percent is the discount once the card is filled? For
>example, if you have to spend $250 before redeeming the card and you
>get a $20 discount, that would be an 8% discount. (=20/250*100)
>3. Are class fees allowed towards filling the card?
>4. Some cards say you have to visit so many times before getting the
>discount versus how much you spend. If your card is one of these, how
>many times do you need to go to get the discount?
>5. What are the exclusions listed on your cards?
>
>
>I haven't seen this before on any card but thought I would throw this
>out there. What are you thoughts on the following: You are signed up
>to take a class that cost $15. You will probably need $50-75 worth of
>material to complete the class. The store offers you 10% off the
>materials. IF the class fees are not applicable towards the discount
>reward, do you think the materials should be applicable even though
>you are already getting 10% off?
>
>Any additional thoughts for loyalty cards would be great.
>
>Thanks for your help and information.

Posted by Donna in NE La. on August 14, 2008, 10:09 am


The loyalty card at my LQS gives you a $10.00 reward for every $200.00
pre-tax spent. You can spend it on the next visit or save them up. You don't
get points for class fees AFAIK and no points for anything you get on sale.
Hope this helps!

--
Donna in NE La.
>I have just pulled out the cards I have to see what they offer. I
> realized that I have not been to a quilt shop that I have a card for
> since 2005 or the last time I had it punched was then. It is possible
> I had put it away for awhile while watching my budget and didn't have
> the funds to purchase fabric at the time. Anyways, I am looking at
> creating a card for my customers and since I live quite a distance
> away from other shops to see what they are currently offering, I'm
> wondering a couple of things for those of you who have recently picked
> up a new loyalty (discount) card.
>
> 1. How much do you have to spend before you get the discount?
> 2. What percent is the discount once the card is filled? For
> example, if you have to spend $250 before redeeming the card and you
> get a $20 discount, that would be an 8% discount. (=20/250*100)
> 3. Are class fees allowed towards filling the card?
> 4. Some cards say you have to visit so many times before getting the
> discount versus how much you spend. If your card is one of these, how
> many times do you need to go to get the discount?
> 5. What are the exclusions listed on your cards?
>
>
> I haven't seen this before on any card but thought I would throw this
> out there. What are you thoughts on the following: You are signed up
> to take a class that cost $15. You will probably need $50-75 worth of
> material to complete the class. The store offers you 10% off the
> materials. IF the class fees are not applicable towards the discount
> reward, do you think the materials should be applicable even though
> you are already getting 10% off?
>
> Any additional thoughts for loyalty cards would be great.
>
> Thanks for your help and information.


Posted by Nann on August 14, 2008, 2:25 pm


Hi, Marilyn --
There is software to track customer purchases. It also maintains
mailing lists. I'm sure the "associaton of quilt shop
retailers" (don't know the real name) would have more information.

Patched Works in Elm Grove, Wisconsin, not only went from punch cards
to software, but they also instituted some big changes. Rather than
recording only regular, full-price purchases ($250 worth gave $25
off), they now credit ALL purchases, including class fees and sale
items. The customer has to spend more ($500?? $750??) but for people
like me who buy fabric "just because" and thus seek out fabric on
sale, it's great. Of course you could do just that with punch cards
as well as with software.

Nann


> Anyways, I am looking at
> creating a card for my customers and since I live quite a distance
> away from other shops to see what they are currently offering, I'm
> wondering a couple of things for those of you who have recently picked
> up a new loyalty (discount) card.
>
> 1. =A0How much do you have to spend before you get the discount?
> 2. =A0What percent is the discount once the card is filled? =A0For
> example, if you have to spend $250 before redeeming the card and you
> get a $20 discount, that would be an 8% discount. (=3D20/250*100)
> 3. =A0Are class fees allowed towards filling the card?
> 4. =A0Some cards say you have to visit so many times before getting the
> discount versus how much you spend. If your card is one of these, how
> many times do you need to go to get the discount?
> 5. =A0What are the exclusions =A0listed on your cards?

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