Customer loyalty cards--possibly revisited
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Customer loyalty cards--possibly revisited Marilyn 08-13-2008
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Posted by Taria on August 14, 2008, 7:47 pm


Marilyn, I have 2 cards from shops on the way to my dad's house.
One is 60 and the other about 90 miles from me so I don't get to
just stop in a lot.
One looks like you spend $200 (the punched out spots are different
amounts so it is hard to tell) and get $25 free merchandise. Classes,
sales tax and sale items not included.
The other is $250 in purchases gets you $20 of full priced fabric.
sale, sales tax, classes, mail order, samples and sewing machines
are excluded from your purchases.
Most of the area quilt stores offer 10% discount for guild members
so I usually just do that and don't get the cards punched.
The cards are kind of a pita and the flat discount seems more tempting
to me. I did fill one card though and that was kind of neat.

There was one local store that demanded everything used in the class
be purchased in the shop. I guess that isn't uncommon but the owner
of the shop was known to wander through the classes hollering at
people that had fabric she didn't sell, even just a little. There
were other unpleasant rumors about that owner. They were to me
just rumors but I stayed away from that place as often as I could.
HTH, Taria

Marilyn wrote:
> I have just pulled out the cards I have to see what they offer. I
> realized that I have not been to a quilt shop that I have a card for
> since 2005 or the last time I had it punched was then. It is possible
> I had put it away for awhile while watching my budget and didn't have
> the funds to purchase fabric at the time. Anyways, I am looking at
> creating a card for my customers and since I live quite a distance
> away from other shops to see what they are currently offering, I'm
> wondering a couple of things for those of you who have recently picked
> up a new loyalty (discount) card.
>
> 1. How much do you have to spend before you get the discount?
> 2. What percent is the discount once the card is filled? For
> example, if you have to spend $250 before redeeming the card and you
> get a $20 discount, that would be an 8% discount. (=20/250*100)
> 3. Are class fees allowed towards filling the card?
> 4. Some cards say you have to visit so many times before getting the
> discount versus how much you spend. If your card is one of these, how
> many times do you need to go to get the discount?
> 5. What are the exclusions listed on your cards?
>
>
> I haven't seen this before on any card but thought I would throw this
> out there. What are you thoughts on the following: You are signed up
> to take a class that cost $15. You will probably need $50-75 worth of
> material to complete the class. The store offers you 10% off the
> materials. IF the class fees are not applicable towards the discount
> reward, do you think the materials should be applicable even though
> you are already getting 10% off?
>
> Any additional thoughts for loyalty cards would be great.
>
> Thanks for your help and information.


Posted by Carolyn McCarty on August 14, 2008, 9:23 pm


MSM's favorite bead shop gave a punch for every $10 purchase. 10 punches
filled the card, and gave you $10 off the next purchase. Mom loved it, and
used it to the hilt. And they had almost every dollar of her bead business.

--
Carolyn in The Old Pueblo

If it ain't broke, you're not trying. --Red Green
If it ain't broke, it ain't mine. --Carolyn McCarty

If at first you don't succeed, switch to power tools. --Red Green
If at first you don't succeed, get a bigger hammer. --Carolyn McCarty

>I have just pulled out the cards I have to see what they offer. I
> realized that I have not been to a quilt shop that I have a card for
> since 2005 or the last time I had it punched was then. It is possible
> I had put it away for awhile while watching my budget and didn't have
> the funds to purchase fabric at the time. Anyways, I am looking at
> creating a card for my customers and since I live quite a distance
> away from other shops to see what they are currently offering, I'm
> wondering a couple of things for those of you who have recently picked
> up a new loyalty (discount) card.
>
> 1. How much do you have to spend before you get the discount?
> 2. What percent is the discount once the card is filled? For
> example, if you have to spend $250 before redeeming the card and you
> get a $20 discount, that would be an 8% discount. (=20/250*100)
> 3. Are class fees allowed towards filling the card?
> 4. Some cards say you have to visit so many times before getting the
> discount versus how much you spend. If your card is one of these, how
> many times do you need to go to get the discount?
> 5. What are the exclusions listed on your cards?
>
>
> I haven't seen this before on any card but thought I would throw this
> out there. What are you thoughts on the following: You are signed up
> to take a class that cost $15. You will probably need $50-75 worth of
> material to complete the class. The store offers you 10% off the
> materials. IF the class fees are not applicable towards the discount
> reward, do you think the materials should be applicable even though
> you are already getting 10% off?
>
> Any additional thoughts for loyalty cards would be great.
>
> Thanks for your help and information.



Posted by pepita@prodigy.net on August 15, 2008, 3:40 pm


I only vist one shop with the card: You get punches on the $5 $10
things around the edge of the card, and when it gets filled up ($300,
I think) you get $20. merchandise credit to spend on anything.
Anything you buy that is on sale does not qualify for punches. That
shop doesn't seem to have classes. Oh, and if you purchase things
online at the shops website, she will count it on your punchcard if
you mention it in the comments section. She keeps the cards on hand
in the store.

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