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Posted by Pogonip on April 5, 2007, 3:42 pm
BEI Design wrote:
> http://www.svpworldwide.com/
>
> "Martha Stewart, Founder of Martha Stewart Living Omnimedia, Inc.
> and Don Fletcher, CEO of SVP Worldwide, appeared together April
> 3, 2007 on the Emmy Award-winning The Martha Stewart Show to
> celebrate Martha Stewart's long term endorsement of the SINGER®,
> HUSQVARNA VIKING®, and PFAFF® sewing machines. "The largest
> sewing machine company in the world, which manufactures SINGER,
> HUSQVARNA VIKING and PFAFF machines, makes home sewing a creative
> outlet for homemakers and crafters," noted Martha."
>
> More:
> http://www.svpworldwide.com/242.htm
>
> "Transaction unites sewing industries leading companies: singer
> worldwide and vsm group
>
> Mt. Kisco, NY, February 13, 2006 - Affiliates of Kohlberg &
> Company, LLC ("Kohlberg"), a leading U.S. private equity firm
> specializing in middle-market investing, announced today that it
> has completed the acquisition of VSM Group Holding AB ("VSM") for
> an undisclosed figure."
>
> I wish I knew whether this is good or bad news. I suspect bad.
>
> Beverly
>
>
This is curious because it is not news. The acquisition was in December
of 2005, what is new is the endorsement by Martha Stewart.
I suspect it is good. The reason is that the company is actively
promoting home sewing, not just home embroidery. The
Viking-Singer-Pfaff combination brings three excellent brands together
without merging the product lines. The three brands continue to stand
apart, under a holding-company leadership.
This is certainly bound to be better than what happened with James Henry
Ting's Semi-Tech enterprise.
My opinion, of course, is worth every penny paid for it. ;-)
--
Joanne
stitches @ singerlady.reno.nv.us.earth.milky-way.com
http://members.tripod.com/~bernardschopen/
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